Why the gaming industry needs to pay attention to girls

Finding the sweet spot of which games to place on a platform and deciding how to organize the platform is still being refined. The limitation is much less prolific in the social gaming scene. Social gaming, according to Zynga’s demographics, show that female gamers in their 30s to 50s make games like “Farmville” a success. The reason? Advertising campaigns with gamification elements and a gaming model where players can track and be rewarded for their playing behavior.

 read more: http://pandodaily.com/2012/11/16/why-the-gaming-industry-needs-to-pay-attention-to-girls/